Hövding is the world’s first airbag for urban cyclists. Through super advanced sensors and unique algorithm Hövding detects the cyclist’s movement patterns. When it detects an accident in progress it inflates in 0.1 seconds. The airbag inflates to cover your head and isolate your neck to provide you with the best protection on the market.
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£249.00
When you ride you don't necessarily want a bulky old wallet or purse. It's much easier to carry something small and lightweight. If that's what you're after... The Grafton Card Holder is it.
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£35.00
This bicycle display is absolute design genius. The Cycloc Solo is an elegant and effortless cycle storage system for in home. Store your bike fast, fuss-free and away from pesky ner-do-wells who want to do away with your ride.
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£64.95
The Vel-Oh Day Bag is a handmade, stylish, wax coated messenger bag that's perfect for a day out around town. It's large enough to carry a day's worth of supplies, a 15 inch laptop of, a gym kit or your cheeky lunch time shopping spree.
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£125.00
We think this is the best navigational device for bicycles ever! Ever! It's brilliantly easy to use and superbly well designed. Once you have Beelined, you'll never go back... unless you're going home! 
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£104.00
If you have ever jumped on your bike and gone an adventure, this stunning print is for you.
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£14.00
We all love a duffle bag right? Well this stylish, innovative and weatherproof duffle turns into an ultra reflective backpack - designed especially for cyclists.
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£100.00
This stylish innovative helmet with built in front and rear lights is absolutely genius. Perfect if you're one of those people who always forgets your lights or you just want a really smart helmet.
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£110.00
This little straps of genius are called Tube Straps. A super simple, ridiculously versatile and incredibly secure method for adding additional ‘space’, by carrying stuff attached to your bike
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£11.50
This incredible saddle has been hand upholstered using sustainably sourced stingray... Yes. Stingray. And it's on Carbon fibre rails.
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£270.00
This incredible saddle has been hand upholstered using sustainably sourced stingray... Yes. Stingray. And it's on Titanium rails.
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£220.00
This incredible saddle has been hand upholstered and painted. Sitting on carbon fibre rails with very subtle, incredibly stylish patterning it stands out as an absurdly classy saddle. It's made using sustainably sourced calf leather.
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£220.00
This saddle is Grafton Saddler's calling card. Beautifully crafted brogued saddles made with the finest leather. Each saddle is painstakingly hand made... and that makes them totally unique.
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£180.00
With this genuine leather, beautifully created bar tape you can make your bike look amazing whilst also having something unique, classy and comfortable to hold on to.
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£60.00
This bicycle display is is a fold flat vertical cycle display. It is designed for attractive, vertical, bike storage for your home. Storing your bicycle like is ideal for small, high density installations (messy homes) with little space. Easy to install and use, the ENDO is a great way to store you bicycle.
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£44.99
Yet another supremely smart cycle display option from the clever clogs at Cycloc. The Hero uses your just your pedals and tyres. Store your bike fast, fuss-free and away from pesky ner-do-wells who want to do away with your ride.
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£44.95