Our Story
Combining both safety and style
As a cyclist in London, I quickly realised there weren’t many easy-to-wear and fashionable high-visibility clothing options available, people were compromising with safety over style and travelling through the city wearing claustrophobic Lycra or builder’s hi-vests. With this in mind, I decided to develop a range to meet the needs of the everyday commuter with a simple collection of hand crafted, high visibility, light reflective knitwear accessories..
An ethical approach
We started small, developing a simple collection of high-vis knitwear that is handmade by local women in London. Being a firm believer in giving back, I wanted to create a brand and products that directly benefitted the consumer while simultaneously benefitting the maker. We value the people who make our collection as much as we value the consumerand so we work with women from disadvantaged backgrounds to make items that empower people to be stylish, safe and seen out in the dark..
Product Reviews

Combining both safety and style
As a cyclist in London, I quickly realised there weren’t many easy-to-wear and fashionable high-visibility clothing options available, people were compromising with safety over style and travelling through the city wearing claustrophobic Lycra or builder’s hi-vests. With this in mind, I decided to develop a range to meet the needs of the everyday commuter with a simple collection of hand crafted, high visibility, light reflective knitwear accessories..
An ethical approach
We started small, developing a simple collection of high-vis knitwear that is handmade by local women in London. Being a firm believer in giving back, I wanted to create a brand and products that directly benefitted the consumer while simultaneously benefitting the maker. We value the people who make our collection as much as we value the consumerand so we work with women from disadvantaged backgrounds to make items that empower people to be stylish, safe and seen out in the dark..




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