Clothing are passionate about creating quality, wearable cycling clothing for every rider, that won't break the bank. Whether you are a pro rider or have just started pedalling, Phew make clothing you'll want to ride in. Phew celebrate bicycles and believe that cycling can and should be enjoyed by everyone.

When is a glove not a glove? We'll tell you when: When it's a early winter WIndster glove by That's when! Ultimately this is a brilliantly designed, wonderfully thought out, light weight glove that will keep your hands and wrists warm whilst still being able to feel and grip your handle bars.
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If what you want is a cool, simple, stylish, blue short sleeved shirt... then look no further.'s Blue Bike T Shirt is a great fitting, 100% cotton that will make any bike fan happy.
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Our Story

High quality without breaking the bank

We ride bikes. And we want access to great quality cycling stuff that you don't need to take out second mortgages for. So we started Phew. Our goal is simple: to produce high quality, premium cycle clothing that doesn't break the bank and doesn't compromise on comfort, performance and wearability. We use the best quality fabrics and hand pick factories to ensure the best possible production standards. We are passionate about creating great cycling clothing for every kind of rider.

We aim to get everyone involved

At Phew we celebrate the bike and it is our philosophy that cycling can be enjoyed by all sorts of people, young and old. Riding is about having fun and we produce products that remind you that there are few more simple pleasures in life than riding your bike. From pro roadie to weekend warrior, Phew make cycling clothing, accessories and leisure wear that you’ll want to ride in. We create high quality products that are affordable and feel great.

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